Paste Ups

Business Printers announcements, special sales, weekly specials, tips and tricks


Why custom printed promotional items work

custom printed promotional items - basic-power-charger Why are custom printed promotional items such a great marketing tool? They keep your branding in front of your customer for a longer time than a typical marketing flyer or postcard. These items are also often passed on to others by the original recipient. However some promotional items are more popular than others and will deliver your marketing message over a longer period of time.

Nearly everyone has some sort of technology these days. Accessories personalized with your company’s message are an effective way to keep your company in front of your customer. Consider promotional items such as cases, covers, selfie sticks, flash drives emblazoned with your company message as give-aways during trade shows, promotions and events.

custom printed promotional items - full-color-cafe-mugCustom printed promotional items for travel

People travel and they drink beverages. Coffee and travel mugs are an effective means of delivering your marketing message. They move around with your customer, making your branding and message a constant companion for your customer.

Other great and effective promotional products are keychains, magnets, kitchen items and desk accessories.

Whatever product you choose for your promotional campaign, keep a few things in mind:

custom printed promotional items - collapsible-travel-pet-bowl

Tips for choosing your custom printed promotional item

Choose a promotional item that relates to your business. Pay attention to your customers’ needs. Are you a B2B company or do your products sell directly to the consumer? Are your customers mainly male, female, young, older? These are important things to think about when choosing a promotional item for your marketing campaign.

Keep marketing trends in mind

Pick trendy items, that are of interest to your customers.

Choose high quality items.

The promotional items you hand out are a reflection of your business. If you give away cheaply made products, you’ll give the wrong impression about your business.

Keep it simple!

Don’t try to cram a lot of information into a small item. Your message should fit the size of the promotional item. Promotional items are not necessarily sales closers. They’re meant to keep your customers aware of your business.

We ship anywhere in the USA

You don’t necessarily have to pick a promotional printing company near you. Most, like Business Printers will ship anywhere in the United States.

We offer hundreds of custom printed promotional items in 72 different categories. We have a promotional items for almost every need, from awards and automobile items to sports, health and wellness. Please visit our website’s custom printed promotional items page for more information and to request estimates.